Four regions inside the coffee belt, between the tropics of Cancer and Capricorn. Every mark on the map is a farm Terroir represents this harvest.
See the origins →
The coffee belt · between the tropics of Cancer and Capricorn
The House
What Terroir is
About Terroir →
Terroir is an auction house dedicated to rare specialty coffee grown in small lots. We work with a select group of farms whose entire harvest fits into a few dozen bags.
Every lot is assessed and documented according to its origin, type and quality grade, meeting Specialty Coffee Association requirements. Terroir advises on and manages the full route, from the farm through to the port, and offers the lot in a live auction open to verified parties. The farm sets the reserve, the market sets the final price, and every result is published. We work with the best producers, offering a reliable, traceable and transparent marketplace.
Active specialty coffee catalogue
Live auctions
The winning bid takes every bag, with full traceability from the plot to your warehouse.
Green coffee warehouse · lots checked before shipment
Every Terroir result is public. What the producer earned and what the buyer paid is never a secret here.
31
Lots sold
€28.90
Average price per kg
4.6×
Above commodity price
14
Buying countries
Marked jute · every lot travels with its origin, grade and registration number
Sold
🇵🇦 Boquete, Panama
Washed Geisha · Lot 031
€64.20 /kg
Won by a roaster in Tokyo · 4 bags
Sold
🇧🇷 Mantiqueira, Brazil
Anaerobic Red Catuaí · Lot 028
€24.80 /kg
Won by a roaster in Copenhagen · 6 bags
Sold
🇪🇹 Guji, Ethiopia
Natural Heirloom G1 · Lot 025
€31.40 /kg
Won by an importer in Seoul · 5 bags
Sold
🇨🇴 Nariño, Colombia
Washed Sidra · Lot 022
€38.60 /kg
Won by a roaster in Melbourne · 5 bags
Lot
Origin
Harvest
Bags
Final price
Washed Geisha 031
Boquete, Panama
2025
4
€64.20/kg
Washed Sidra 022
Nariño, Colombia
2025
5
€38.60/kg
Natural Heirloom G1 025
Guji, Ethiopia
2025
5
€31.40/kg
Anaerobic Red Catuaí 028
Mantiqueira, Brazil
2025
6
€24.80/kg
Natural Yellow Bourbon 019
Chapada Diamantina, Brazil
2025
5
€21.50/kg
Washed Typica 017
Caranavi, Bolivia
2025
4
€27.30/kg
Honey Pacamara 014
Santa Ana, El Salvador
2025
5
€29.80/kg
Natural SL28 011
Nyeri, Kenya
2024
5
€25.40/kg
For Producers
Your harvest deserves the world’s attention.
If your coffee is small in volume, exceptional on the cupping table and traceable at origin, it deserves buyers who compete for it, not middlemen who treat it as a commodity. Application is free and curation is strict.
Curation happens on the cupping table, not by reputation. We assess harvests, not farms: every lot must stand on its own score.
86+ SCAMinimum score on our own cupping table, run to international standards
300 kgMinimum lot in 60 kg bags, from a single plot or single picking
TraceablePlot, altitude, process and moisture analysis documented
ExclusiveA lot on auction is offered through no other channel
The Process
From your farm to the buyer, in four steps
I.
Application and cupping
You send your farm profile and a lot sample. Our cupping table verifies and scores it blind. No cost to the producer.
II.
Lot preparation
Once approved, we build the lot page together: farm photographs, processing data, altitude and moisture. You set the reserve price. Below it, the lot does not sell.
III.
Live auction
Your lot goes live one week before bidding opens and then stays ten days in an auction open to verified buyers. You follow every bid in real time, from your phone or computer.
IV.
Payment and shipment
Funds are held in escrow and released on shipment confirmation. You are paid within 5 to 7 business days. Terroir charges commission only on a completed sale.
Register
I want my coffee at auction
We review every application within 5 business days. If your coffee has no sensory score yet, that is fine, we arrange the cupping. Applying commits you to nothing.
Application form
Fill in your farm details and we will be in touch.
The Service
How Terroir works
Six steps connecting a small farm to a buyer on the other side of the world, with price set in daylight.
Green coffee sampled and bagged at origin · the same lot the buyer cups before bidding
The service flow
Two phases, six steps and who leads each one.
Drag sideways to see the whole flow
01
Prospecting
Producer
We seek out small farms with sensory potential through partner referrals, cooperatives, regional competitions and field visits. Most extraordinary coffee belongs to people who have never exported on their own, and we work to bring those producers to the market.
Free for the producer
Curated harvest by harvest
02
Selection and verification
ProducerBuyer
Every sample is verified, cupped and scored by us before it enters the platform. We run quality due diligence to international standards to guarantee the integrity of the origin.
86 points minimum
International standards
Quality due diligence
03
Preparation and samples
ProducerBuyer
We document plot, altitude, variety, process, drying, moisture and water activity, photograph the farm and write the lot’s story in three languages. Samples ship free of charge to every verified buyer who asks for them.
Free samples
Technical sheet in 3 languages
04
Auction and price discovery
ProducerBuyer
The producer sets the reserve; the market sets the rest. The lot goes live one week before bidding opens and takes bids for ten days, with automatic extension if a bid lands in the closing minutes. Every result is published.
10 days of bidding
€0.50/kg minimum increment
Public results
05
Settlement and shipping
ProducerBuyer
Payment sits in escrow and is released only on shipment confirmation, which protects both sides. We coordinate export documentation, phytosanitary certificates and shared containers when volume is small.
Producer paid in 5 to 7 business days
Escrow until shipment
06
Ongoing advisory
ProducerBuyer
To the producer we bring the buyers’ technical feedback: what pleased, what capped the score, what to adjust next season. To the buyer, price history by origin and early notice of harvests matching what they have bought before.
A relationship harvest after harvest
Who leads each step
ProducerTerroirBuyer
01 · Prospecting
02 · Selection and verification
03 · Preparation and samples
04 · Auction
05 · Settlement and shipping
06 · Ongoing advisory
leadstakes partnot involved
The Producers
The people behind these coffees
The farms Terroir represents this harvest. Every lot in auction comes from one of these people.
Every exceptional coffee begins at a precise point on the map: an altitude, a soil, a pattern of rain and cold that repeats nowhere else. These are the four origins Terroir represents this harvest.
The coffee belt · between the tropics of Cancer and Capricorn
The House
About Terroir
Terroir is an auction house dedicated to rare specialty coffee grown in small lots. We work with a select group of farms whose entire harvest fits into a few dozen bags.
Every lot is assessed and documented according to its origin, type and quality grade, meeting Specialty Coffee Association requirements. Terroir advises on and manages the full route, from the farm through to the port, and offers the lot in a live auction open to verified parties. The farm sets the reserve, the market sets the final price, and every result is published. We work with the best producers, offering a reliable, traceable and transparent marketplace.
Cupping table · sensory analysis under protocol
How it works
What Terroir is
How We Work →
01SelectionFew farms are admitted, chosen for quality and sensory exclusivity
02VerificationEvery lot is verified, cupped and scored by us, with quality due diligence to international standards
03AuctionWe guarantee transparency plus sales and after-sales support
Why Terroir
I.
Limited quantity
Every lot states how many bags the farm harvests per year and how many are on auction. When they are gone, it is the next harvest or nothing.
II.
Documented history
Plot, altitude, process, moisture and the signature of our cupping table. You know exactly what you are buying and where it came from.
III.
Price set by the market
Open auction among verified buyers. Every result is published, without exception.